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Spanning 300 companies across 21 countries and 27 sectors, L’Oreal ranks first, followed by Unilever.
June 12, 2025
By: Rachel Klemovitch
Assistant Editor
Fortune announced its inaugural list of Europe’s Most Innovative Companies, recognizing the top 300 companies that are “reinventing the future.”
L’Oréal leads this year’s rankings for revolutionizing beauty with AI-powered personalization tools and biological skin age technology to generate custom skincare recommendations.
Unilever is second for pioneering work in biotechnology and its new AI-assisted laundry detergent.
Nicolas Hieronimus, Chief Executive Officer of L’Oréal, said,
“This prestigious recognition reinforces our conviction that innovation, fueled by science, technology, and creativity, is the best way to succeed on the world stage, but is also a testament to the incredible talent and dedication of our teams around the globe. Their unwavering passion, boldness, and entrepreneurial spirit have made this achievement possible.”
The list features companies from 21 countries. The UK leads with 48 companies, followed by Germany (44) and Switzerland (39). Fortune assesses innovation based on three key pillars: product innovation, process innovation, and innovation culture.
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